On Page SEO Services

Crawl efficiency is the name of our game

Google rewards efficient websites with better rankings. SideSEO’ first step in any SEO battle is on page optimization over 85 uniques areas of SEO.

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Research and Resolution

Success in organic search is dependent on search engines finding, reading and evaluating website content. If that content is hindered in any way, organic performance can be impacted significantly.

Obstacle Detailing

Once the obstacles are uncovered, SideSEO outlines the obstacles and provides customized recommendations for addressing the obstacles based on the information we know about your site, CMS and server.

Implementation

SideSEO then prioritizes the order in which each should be addressed by providing the impact level each obstacle has on organic performance and the level of effort we estimate each will require within our On Page SEO services.

ROI Obsessed

By setting a data-centric foundation for each campaign, we can granularly track organic traffic revenue attribution through the SideSEOAnalytics® platform. Never guess again is SEO is generating a net-positive return – your team and your investors will love the financial insight.

Real-time Analytics

Digestible reporting for those on the go and extensive reporting for those who want the nitty-gritty. Every report can be customized to show exactly what you want to know without hiding behind false statistics or confusing talking points.

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Scalable Campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up budget? Sounds good to us. With SideSEO, all campaigns are structured to allow for seamless scalability. We’ll prove our model and you’ll see revenue soar.

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Total Visibility

The duplicity of the SEO industry is widely known. So how is SideSEO different? We provide a revolutionary level of transparency into our campaigns – from backlink acquisition to on page optimization – so you can trust us to get the job done.

The stuff that sets us apart

Exposing bad SEO with customized solutions to help your business thrive

SEO gets a bad reputation as volatile and full of guesswork. Results seem unattainable and the entire process is daunting. SideSEO takes the unknown out of SEO with a transparent methodology that effectively improves your rankings so you know what we’re doing and why we’re doing it every step of the way. SideSEO doesn’t have a “secret recipe;” we use real people to evaluate real results and test best practices to earn first page rankings and organic traffic.

From Semantic Content Analysis to Internal Link Optimization (and everything in between)

  • Page Title Formatting
  • Page Titles Missing
  • Page Title Too Short/Long
  • Page Title Duplicated
  • Page Titles Missing
  • Meta Descriptions Missing
  • Meta Descriptions Too Short/Long
  • Meta Descriptions Duplicated
  • Sub Optimal Header Hierarchy
  • Keyword Analysis
  • Competitive Analysis
  • Keyword Search Volume Too Low
  • Domain Authority Comparison
  • Long Tail Keyword Selection
  • Subpage Keyword Hierarchy
  • Keyword Frequency
  • Incorrect Anchor Text Linking
  • Keyword Analysis
  • Low page Speed Score – Mobile
  • Generic Desktop to Mobile Site Redirection
  • Switchboard Tags Vary
  • HTTP Header – Same URL Vary
  • HTTP Header – Different URL
  • Robots.txt File Missing
  • Robots.txt File Blocking Valuable Content
  • XML Sitemap Missing or URL not listed in Robots.txt
  • XML Sitemap Lists pages blocked by the Robots.txt
  • XML Sitemap is Malformed/Incomplete/Outdated
  • XML Video and Image Sitemap Missing
  • Unnecessary Sub-Domains
  • Uncesessary Directories
  • Generic Directory Structure
  • Dynamic URL Issues
  • Tracking Parameters in the URL
  • Session IDs in URL
  • Unnecessary Redirects
  • 302 Redirects
  • Meta-Refresh Redirects
  • Javascript Redirects
  • Site Contains Page Errors
  • Broken Page Links
  • Broken Image Links
  • Missing Custom 404 Page Error
  • Page Does Not Return 404

Great SEO focuses on the fundamentals before the flash

While most people understand the importance of SEO, the fact that over 200 ever-evolving factors go into determining where each website ranks makes it easy to see why there is so much confusion over the process.

Over the years there have been major updates to the infamous “algorithms.” Some ranking factors become obsolete while other new ones are added. It can be easy to lose track of what works and what doesn’t.

The good news is that there are certain pillars of optimization that stay the same over time, and the first step in ranking is to build an excellent website that focuses on solid on page optimization with the build.

While many people talk about off page SEO and link building, if on-page optimization isn’t done correctly then all other efforts are handicapped. At SideSEO, on page SEO is a fundamental and integral part of the SEO process.

What is SEO? – Search engine optimization represents the process of implementing specific practices on your website, both internally and externally, that increase the organic search engine traffic to your pages.

What is on page SEO? – On page SEO represents the process of perfecting meta data information, media, website code, and user-friendly content for search engines.

Why is it so important? – You could have the best content on the internet for your target keywords, but if your on page SEO is not optimized for those keywords, you will never rank on search engines.

How long does it take to see results? – This answer is highly dependent on the keywords you want to target and your current page content. If you have low-competition keywords and high quality content, on page optimization can generate quick results. If your keywords are high competition and you have low quality content? The process can take a year or longer.

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“SideSEO is a great agency that delivers results and growth. It’s a pleasure to work with them.”

Michael Cohen

Digital Marketing Manager , GE Digital

SEO as smooth as single-malt Scotch

Best Practices for Keyword Density

Best Practices for Keyword Density

This is one of the most important aspects of on-site optimization, but it is one where the specifics can change immensely over time. In the past, stuffing a website with pages of keywords was enough to shoot up the rankings. Even just a few years ago, having a high keyword percentage was a major part of getting to the top of major search engines like Google, Yahoo, and Bing. However, today that is a great way to make sure your website never even sniffs page one of the search engine rankings. If you hear an on-page SEO services provider mention using a primary keyword over and over again to get results, run for the hills.

Best Practices for Using Correct Keywords

Best Practices for Using Correct Keywords

Doing great keyword research and using proper keyword density isn’t enough when it comes to true SEO onsite optimization. Proper use of the keyword throughout the post also matters. This is all about structure and the use of the main keyword at strategic points. There are a few places where the main keyword should always show up:

  • In the title
  • In the URL address (this should automatically take place if your URL structure is properly optimized with your titles)
  • In the first paragraph (earlier is better but not an absolute necessity)
  • The very last sentence of the post
Best SEO Practices for Page Layouts

Best SEO Practices for Page Layouts

Layout of a post matters a lot when it comes to on site SEO, and a few minor changes can often lead to major optimization benefits. One thing to always remember is user experience. No one likes giant walls of text, and you want every post to be as engaging and eye-catching as possible. Don’t forget that average time on site for each visitor is a major SEO factor that Google and other search engines look at as well. So having easy to read/skim content with good multimedia placement can make a huge difference in increasing the average time while boosting rankings as a result.

Each post should have good clear pictures (no pixelation) that have captions and are formatted with text wrap around. Sub-headings, short paragraphs, and bullet points are always a good idea as are occasional bolded, highlighted, or underlined words to set the text apart (where appropriate). You want all these posts to be as interesting as possible, well formatted, and easy to read. Great formatting also makes sure you are in a position to pass all visual inspections.

Best SEO Practices for Using Tags

Best SEO Practices for Using Tags

Tags come in three main forms for your content, and you want to make sure that you have the best practices in effect for all of them. The first is title tags. If you use WordPress, you don’t have to worry about the post title. But when you use sub-titles throughout your content, you want to make sure they’re not just bolded – you want actual header tags around them to get an additional SEO boost. This helps tell search engine spiders that these words are especially important in regards to the post.

Meta tags used to be a major part of on page SEO but that really isn’t the case anymore. There’s no benefit to spamming them with keywords, but a website can be penalized for having no meta tags or duplicate content for meta tags. You do want to avoid these penalties.

Finally, every photograph should have alt tags to indicate what the picture is about. These should not be keyword spam or lists of keywords, but a short brief description of what the picture is showing. A basic keyword is okay if it directly relates to what is in the picture.

Optimizing these tags on each page is something all the major search engines like to see.

Best SEO Practices for High Quality Content

Best SEO Practices for High Quality Content

Google has said for years that the most important single factor to them is high quality content. Now more than ever, they have the ability to back that statement up. So what is “quality?” While this can be a somewhat nebulous term, there are a few definite qualities that good content (in the eyes of the search engines) all have in common.

Make sure all posts:
Are written by a native speaker
Are informative and carry authority, yet are easy to read
Flow well and with a good writing style
Are well organized
Are 100% original (no duplicate content – which creates a penalty)
Link to relevant reputable resources to support information
Are as long as possible without sacrificing quality

In some ways the terms “good” or “high quality” are subjective. The basics listed in this section give all the information necessary to be able to understand what it is that Google and the other major search engines look for out of a truly good blog post or website page. By starting with that framework and staying true to the idea of producing the best possible online resource for the reader, you will be on the right track in creating the type of content that search engines want to see. These onsite SEO services and great content will ensure the search engines will be willing to rank you higher as a result.

Best SEO Practices for Inserting Multimedia

Best SEO Practices for Inserting Multimedia

Especially in this age of low attention spans, you want to use quality multimedia with your blog posts. High resolution photographs that have captions and are properly tagged should be in every post. These can do wonders for improving the layout and making the overall aesthetic appearance of a post that much nicer. In addition to this, a video or two can improve average user time on site (especially if you’re good at choosing a strong video to add in), and break up walls of text.

When using the embed function for videos, it’s a good idea to make sure there is a title to the video, a caption, or even a paragraph talking about what it shows. While Google’s technology to read what is on the page is impressive, it still relies on keywords, captions, and surrounding text to understand what types of pictures or videos are in a post. Helping out the search engine spiders are only going to improve your overall rankings.

Best SEO Practices for Updating Site Content

Best SEO Practices for Updating Site Content

This is a huge one, especially for websites with older posts. Remember Google Caffeine? We do. We’ve been doing this a while.

Google Caffeine wasn’t touted as an update when it first rolled out back in summer of 2010 so much as a “new infrastructure” for helping to deliver fresher content to the user. People saw some minor changes and then generally forgot about this update, but the thing is, it didn’t go away. Some webmasters were thrown off because older trustworthy content from authority sources still ranked extremely well, and they didn’t see a big change with those websites.

However, there was one area outside of news stories and other time related posts where Caffeine had a huge effect and that’s with updating old content. In many cases, this seems to bring together the SEO bonus for trusted and aged authority content with the Caffeine “boost” that comes from new content. If you have old posts where the old content is still good, but you can easily add “Updated Current Year” and toss on several hundred (or even thousand) more words, then that should absolutely be put high on the SEO list of things to do.

Ready to dominate the first page of Google?

Our team of award-winning SEOs (and all-around awesome people) are ready to begin the SEO conversation for your website.

SideSEO is an SEO agency that leverages a wealth of performance data and market research to create scientifically-driven SEO strategies. Our proprietary methodology combines the best of technology and people to deliver business-impacting results with breakneck speed. We’re driven by a passion to deliver great work and help great companies.

2018

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